Notification of collection of personal information about My Dan Murphy’s members and prospective members
The purpose of this Collection Notice is to explain how we collect, use, store and disclose the personal information of My Dan Murphy’s members and prospective members.
The terms of this Collection Notice form part of the Terms and Conditions of your My Dan Murphy’s membership. By registering as a member, or by utilising any membership facilities such as your card, or claiming any member Benefit, you acknowledge and agree that we will collect, use, store and disclose your personal information in accordance with the terms of this Notice.
Terms not defined in this Collection Notice have the same meaning given to those terms in the My Dan Murphy’s Terms and Conditions.
Who we are and how to contact us:
Woolworths Group Limited ABN 80 000 014 675. My Dan Murphy’s members can email us at firstname.lastname@example.org, write to us at Privacy Contact, Woolworths Group Limited, 1 Woolworths Way, Bella Vista NSW 2153 or call our contact centre on 1300 908 631 (our lines are open Monday to Friday 8:00am to 5:00pm Sydney time, excluding public holidays).
Collection from members:
We collect personal information directly from you when you register to become a member of My Dan Murphy’s. This information is collected on our Registration form and includes your name, contact details and date of birth. Some of the information we collect on the Registration form is necessary to open a My Dan Murphy’s account. If applicants for membership choose not to provide this mandatory information, we will not be able to register them as a member.
If My Dan Murphy’s members do not permit us to collect the personal information needed by us to send them service-based communications (such as their email address) under the My Dan Murphy’s program, their My Dan Murphy’s membership may be terminated.
We also collect personal information in the course of administering your membership. This includes information about your transaction history (such as items purchased, the price of those items, the date of purchase, and the location of the store), and whether you have taken up any of our offers or rewards. We collect this information when you scan your My Dan Murphy’s card at Dan Murphy’s stores or make a purchase online at danmurphy’s.com.au or through the Dan Murphy’s app where you have previously saved your My Dan Murphy’s account details.
We also collect your transaction history from your use of a payment card (whether a physical card or digitally via Apple Wallet or Google Pay) matched to your My Dan Murphy’s account, This includes your transaction history prior to the date of this Collection Notice.
Our systems render payment card numbers, Apple Wallet and Google Pay details unreadable (through the use of cryptographic hashing or encryption algorithm) and replace them with a token number, which protects such details from unauthorised access or disclosure. Linking this token number with your account enables us to collect your transaction histories even when you do not scan your My Dan Murphy’s card at the point of sale. In a similar way, we also collect your transaction history from purchases made at our Related Businesses using the payment card, Apple Wallet or Google Pay associated with your My Dan Murphy’s account. This means that, for example, if you buy goods at a Woolworths supermarket, we can link this information to you as a My Dan Murphy’s member.. This includes your transaction history prior to the date of this Collection Notice. Collecting this information enables My Dan Murphy’s to continue to provide members with personalised and more engaging and relevant offers than they would otherwise receive.
We collect information about My Dan Murphy’s members through the use of digital technologies like cookies. Cookies allow us to collect information (including anonymised information and personal information) based on your use of a device (such as computer or mobile phone) about your interactions with online content, and your interests and preferences. We use this information to personalise your interactions with us and to facilitate tailored advertising by Woolworths and trusted third parties.
For more information, please see our Cookies Statement.
Collection from others:
We collect personal information about My Dan Murphy’s members from other persons or entities including our Related Businesses. For example:
- we collect personal information for marketing purposes from other suppliers of goods or services who, like us, have an existing relationship with My Dan Murphy’s members. Such entities include our strategic partners, and suppliers of publicly available information and digital services used by My Dan Murphy’s members (including social media platforms); and
- as set out above, when you make a purchase from our Related Businesses using a payment card associated with your My Dan Murphy’s account, we collect personal information including your transaction history at those Related Businesses.
For purposes other than marketing, we collect personal information from persons and entities that assist or partner with us in supplying our goods and services to My Dan Murphy’s members, administering and improving the My Dan Murphy’s program and conducting our business generally. These entities include insurers, providers of publicly available sources of information, delivery service companies, possible business sellers and buyers, third party data providers and our related bodies corporate.
At times, we combine different sets of data to add to the personal information we hold. An example of this is a history of a member's transactions from use of the same payment card for purchases at Dan Murphy’s and our Related Businesses.
Collection under a law or order:
Many Australian laws authorise or require the collection of personal information about My Dan Murphy’s members. These include taxation laws, corporations law (for example relating to our shareholders), anti-money laundering laws and privacy laws. We may also collect personal information about My Dan Murphy’s members if we are required or authorised to do so by a court/tribunal order.
We collect personal information for the primary purposes of registering and administering a member's account, to sell and promote products and services to you, to offer Member Benefits and Other Benefits, and to improve our customer offerings.
We do this by sending you:
- direct marketing communications (including emails, or personalised catalogues); or
- tailored advertising (including banner advertisements on websites that you visit, and personalised advertisements on social media platforms) about products and services that may interest you.
We also use personal information to conduct product and market research, to seek customer feedback, for business improvement purposes, to conduct customer and product analytics and reporting, to provide technical support and to keep our records accurate and up-to-date, and to respond to members' enquiries and complaints.
Additionally, we anonymise or aggregate the personal information that we collect for the purpose of carrying out customer analytics. This helps us to understand our members' preferences, interests, shopping patterns and behaviours so that we can improve and better administer the My Dan Murphy’s program, and more effectively personalise the experience of our members in promoting our goods and services.
We collect personal information for other purposes which are within My Dan Murphy’s members' reasonable expectations or permitted by law.
To manage My Dan Murphy’s subscriptions or for information on opting out of direct marketing communications or tailored advertising, members can log into their My Dan Murphy’s account and review communication preferences on the Communications page under ‘My account’.
You can also opt out by using the unsubscribe/opt out facility in the communication that we send you. Opting-out of some of our communications means that we may not have access to the personal information we need to provide the Member Benefits or Other Benefits relevant to those opt-outs.
Disclosure to others:
We disclose the personal information we collect about My Dan Murphy’s members to other persons and entities.
For example, we disclose personal information to:
- our service providers (including to our information technology and marketing service providers) to assist us in carrying out our functions and activities;
- entities affiliated with the My Dan Murphy’s program, which assist and support us in bringing you Member Benefits and Other Benefits;
- to our related bodies corporate and to regulators or courts for compliance with the law or otherwise as legally appropriate.
You can opt out of receiving personalised offers. For information about how to opt out, please see your 'Communications Preferences' page on your My Dan Murphy’s account website.
Access and correction:
Related Businesses means other businesses operated by Woolworths Group Limited and its Related Bodies Corporate including:
- Woolworths supermarkets (both in store and online at woolworths.com.au);
- BWS (both in store and online at BWS.com.au);
such other stores or businesses as we advertise from time to time.
Supplementary Collection Notice: Apple Wallet and Google PayTM
This Notice explains how Woolworths Group Limited (ABN 88 000 014 675) ("Woolworths", "we" or "our") collects, uses and discloses your personal information if you register and use your My Dan Murphy’s card in Apple Wallet or Google Pay. The terms of this Notice apply in addition to the My Dan Murphy’s Privacy Collection Notice (set out above), which applies generally to our handling of personal information for the purposes of the My Dan Murphy’s program.
If you register and use your My Dan Murphy’s card in Apple Wallet or Google Pay, Woolworths will collect personal information such as your name, address, contact details, demographic information, and information relating to your mobile device (including your device type and model, and operating system). We may disclose your details including your My Dan Murphy’s balance to Google which may use or disclosure this information for commercial purposes in accordance with its terms of service from time to time. We may also collect feedback about your use of Apple Wallet and Google Pay to help us better understand and improve the experience for our members.
We will send service and marketing-related notifications to your device. If you have Locations Services turned on in your Settings, you will also receive notifications based on the location of your device. For example, we may send you special offers if we identify that your device is in, or near, a Dan Murphy’s store.
You can opt out from allowing Woolworths to send you these push notifications, or location-based notifications, by adjusting the permissions in your device Settings. Please note that these notification settings are for your device only and are independent of, and separate to, the marketing and communication settings in your My Dan Murphy’s account.
We may share personal and anonymised information with Apple or Google and other service providers for commercial purposes and also in order for us to facilitate the use of your My Dan Murphy’s card with Apple Wallet and Google Pay.
If you do not want us to collect, use or disclose the information described above, you should not register your My Dan Murphy’s card in Apple Wallet or Google Pay.
In addition to this Notice, you should read
Changes to this Collection Notice:
We may change the terms of this Collection Notice from time to time. A copy of the revised Collection Notice will be available on the Website or can be obtained by calling the Contact Centre.
Last updated: October 2018.