What is happening with online orders to the Northern Territory?
To ensure all orders are compliant with the new Minimum Floor Price legislation in the Northern Territory (NT), the final price of some items may change in your cart when you go to checkout. Should you have any questions regarding your order to the NT, you can contact our Customer Care Team on 1800 023 500.
What is Minimum Floor Pricing?
The Northern Territory Government has introduced a minimum floor price of $1.30 per standard drink to promote safer alcohol consumption. The legislation applies to retail sales and supply of all alcohol products in the NT, including those from takeaway outlets, on premise sales and online sales. This legislation requires Dan Murphy's to price products in accordance with the legislation.
What is the floor price designed to do?
The minimum floor price has the objective of minimising the harms associated with the excessive consumption of low-cost alcoholic beverages. Excessive consumption of cheap alcohol is linked to alcohol related harm which has serious negative social, health, and economic impacts on the Northern Territory community.
How does it work?
The minimum floor price is used to calculate the minimum cost at which a product can be sold, depending on how many standard drinks the product contains. It does not mean the cost of a drink will increase by $1.30.
i.e. $1.30 x standard drinks = minimum floor price.
For more information