"I beat all my competitors every month, every week, every day, every hour, on every price, on every product, on every bottle..." - Dan Murphy, October 1995
That was the promise Dan Murphy himself made and it's still our policy today. With a team devoted to proactively checking competitors' prices daily, we endeavour to ensure that when we open our doors, the liquor prices you see are the lowest.
If a competitor's price does slip by us, let us know and we'll beat it on the spot.
Our Lowest Liquor Price Guarantee applies to the competitor’s final price (inclusive of fees, charges and taxes) of identically stocked and available products that are advertised within a 10 kilometre radius of your store or by Australian online retailers.
If you have a voucher or coupon showing the competitor’s offer, please bring the original with you as we can’t accept copies. Our policy does not apply to commercial quantities (determined at our reasonable discretion), offers from overseas online and duty-free retailers, and liquidation or clearance sales.
The Dan Murphy’s Online Store
Our online store shows national online prices which are updated each morning as part of the Lowest Liquor Price Guarantee. As local in-store prices will vary on a store by store basis, please Set Your Store to see the most accurate price and product availability for you.
Please be aware that Minimum Floor Pricing is applicable in the Northern Territory and the final price of products may change upon checkout.
If you do not set your store when placing an online order, the product price is:
determined by the price of the store closest to your delivery destination; or
if there is no store close by, the national online price.
For Pick up orders, the online store will show the product price of the Pick Up store.
Container Deposit Scheme
Please note that some States or Territories use a Container Deposit Scheme which will affect the price of certain products. Therefore, our prices may vary between States and Territories. Please Set Your Store to see the most accurate prices. Should you have any questions, please see Container Deposit Schemes for more information, including how to obtain your refund.